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We partnered with MIDOCAR to design and build a modular digital platform that brings clarity to a complex automotive ecosystem.

Midocar

 is one of Romania’s leading automotive groups, representing Audi and Volkswagen. With decades of experience, MIDOCAR offers a full-service ecosystem  from new and used car sales to service appointments, HR recruitment and customer loyalty, all under a trusted brand known for innovation and quality.

We partnered with MIDOCAR to design and build a modular digital platform that brings clarity to a complex automotive ecosystem. From new car showcases and used car marketplace to service booking, job listings and a customer loyalty space, everything is now unified in a clean, responsive experience.

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Upgrade Health is platform that offers personalized health and wellness recommendations based on an individual's unique genetic makeup and lifestyle factors that are provided by data of wearables. 

Upgrade Health

 is a platform that offers personalized health and wellness recommendations based on an individual's unique genetic makeup and lifestyle factors that are provided by data of wearables. 

Every project is built for excellence, refined, optimized and scalable. From UX and branding to high-performance development, we turn vision into reality.

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We helped shape Foodkit’s mobile product experience to enhance browsing, ordering and user trust in a fast-moving food commerce space. 

Foodkit

From uncovering friction points in the ordering flow to refining subscription logic and personalization, the goal was clear: make healthy eating effortless, enjoyable and accessible backed by design that delivers clarity and trust.

FoodKit aimed to simplify healthy eating by delivering ready-to-eat meals across Romania. However, their digital platform lacked the intuitive navigation and emotional storytelling needed to engage users effectively. The website's structure made it difficult for customers to explore the menu, understand the benefits and place orders seamlessly.

The objective was to create a high-impact visual campaign that unified all beauty-related stores under one premium identity. The campaign needed to increase brand visibility, foot traffic and engagement, both in-store and online, through strong visual storytelling and experiential touchpoints.

Objective

Marketing Manager, Beauty Hub

Anca Paun

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Working with Florin Opriș on The Beauty HUB campaign was both pleasant and efficient. From the very first conversations, he quickly understood the direction we wanted to take and came with creative proposals that aligned perfectly with our project goals.

His input brought coherence and aesthetic clarity to the final visuals. Florin is a true professional, detail-oriented, visionary and always focused on transforming ideas into results. Communication was smooth, feedback was integrated with ease and the collaboration flowed without friction.

I highly recommend him for projects that need more than just technical execution, but also creative insight, strategic thinking and a strong understanding of brand identity. He’s the kind of collaborator who adds real value and can be fully trusted.

Creative Execution

In-store Experience

Head of Design, One Percenter

Florin Opris

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Beauty HUB project was a highly successful professional experience, where open and effective communication with the client played a key role in delivering a coherent and visually relevant result. From the very beginning, we managed to establish a clear and constructive dialogue with the client, which allowed us to align the creative direction with the strategic goals of the campaign.

Every change in direction was addressed promptly and the team’s ability to respond with flexibility and professionalism was, without a doubt, a key differentiator.

The Beauty HUB was exactly that kind of project, clear proof that when communication and responsiveness are top priorities, the outcome is bound to be solid and meaningful.

Impact of the Visual Campaign

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The Beauty Hub was more than just a marketing campaign, it was a sensory and visual journey that brought beauty to life. 

By unifying brands through art direction, photography and a clear aesthetic tone, Băneasa Shopping City solidified its status as Romania’s leading beauty destination.

Conclusion

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The Beauty Hub is a curated space within Băneasa Shopping City dedicated to premium beauty experiences.

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The Beauty Hub

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The Beauty Hub was a targeted marketing campaign designed to boost brand visibility, awareness and foot traffic to the beauty stores within Băneasa Shopping City. Under a unified and premium visual identity, the campaign brought together iconic beauty products in a dedicated beauty-driven platform.

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The beauty segment at Băneasa Shopping City lacked a unified visual voice that could match the premium expectations of its audience. 

The Beauty Hub is a curated space within Băneasa Shopping City dedicated to premium beauty experiences. Bringing together top cosmetic brands, exclusive product launches and immersive in-store activations, it serves as a destination for beauty enthusiasts seeking high-end skincare, makeup and personal care in one refined, experiential environment.

Case Study

The Beauty Hub

Other Projects

Explore our diverse portfolio of projects that showcase our expertise in delivering innovative solutions across various industries

Midocar

Upgrade Health

Foodkit

Let’s Build Your Competitive Advantage