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We partnered with MIDOCAR to design and build a modular digital platform that brings clarity to a complex automotive ecosystem.

Midocar

 is one of Romania’s leading automotive groups, representing Audi and Volkswagen. With decades of experience, MIDOCAR offers a full-service ecosystem  from new and used car sales to service appointments, HR recruitment and customer loyalty, all under a trusted brand known for innovation and quality.

We partnered with MIDOCAR to design and build a modular digital platform that brings clarity to a complex automotive ecosystem. From new car showcases and used car marketplace to service booking, job listings and a customer loyalty space, everything is now unified in a clean, responsive experience.

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Upgrade Health is platform that offers personalized health and wellness recommendations based on an individual's unique genetic makeup and lifestyle factors that are provided by data of wearables. 

Upgrade Health

 is a platform that offers personalized health and wellness recommendations based on an individual's unique genetic makeup and lifestyle factors that are provided by data of wearables. 

Every project is built for excellence, refined, optimized and scalable. From UX and branding to high-performance development, we turn vision into reality.

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Retros Gallery curates and sells rare mid-century modern furniture, offering timeless pieces that blend history with design.  

Retros

 is an established vintage furniture vendor, specializing in timeless Mid-Century Modern pieces. Since 2008, Retros has become a trusted destination for collectors and design lovers looking for authentic, rare and valuable furniture, lighting and decorative objects.

Retros Gallery curates and sells rare mid-century modern furniture, offering timeless pieces that blend history with design.  Each piece is selected for its unique character and craftsmanship, appealing to discerning collectors and design enthusiasts alike.

Redesign the FoodKit platform to deliver a smoother, more intuitive ordering experience, while maintaining brand consistency and 

Objective

Marketing Director, Foodkit

Alexandru Popescu

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The design created by the One Percenter team for Foodkit.ro is clean, modern and perfectly aligned with our vision. They managed to capture the essence of our brand and turn it into an intuitive experience that both we and our users appreciate.

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User Research

Before designing, we took time to deeply understand our users. Through a mix of 64 surveys, 15 one-on-one interviews and 2 focus groups, we identified core frustrations and behavioral patterns that shaped every UX decision.

While users appreciated the idea of recurring orders, 

nearly 60% hesitated to activate FlexiOrder

 because they weren’t sure how flexible it really was. Many feared being locked in, with no easy way to pause, skip, or adjust their deliveries.

This insight led us to reframe how FlexiOrder was presented, from a rigid subscription to a fully controllable routine. 

This shift increased user confidence and drove a significant uptick in activation rates for the feature.

The project began with a full UX audit to uncover key friction points in the ordering journey. Session recordings, customer feedback and flow analysis revealed recurring drop-offs during meal selection, unclear steps between cart and checkout and a lack of visual feedback during actions.

Our findings guided a complete reorganization of the core user journey. We:

reduced cognitive load, increased task completion rates

 and positioned FoodKit as a truly user-centric platform for health-focused meal planning.

UX Audit & Implementation

Head of Design, One Percenter

Cristian Georgescu

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The hardest part was simplifying something that 

 but was confusing in practice. We had to rethink how users move through 

 from first tap to final confirmation and make every interaction feel effortless, intentional and trustworthy.

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We helped shape Foodkit’s mobile product experience to enhance browsing, ordering and user trust in a fast-moving food commerce space. 

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Foodkit

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From uncovering friction points in the ordering flow to refining subscription logic and personalization, the goal was clear: make healthy eating effortless, enjoyable and accessible backed by design that delivers clarity and trust.

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needed to resolve frequent complaints about unclear flows, inconsistent steps and friction during checkout that impacted both conversion and customer trust.

FoodKit aimed to simplify healthy eating by delivering ready-to-eat meals across Romania. However, their digital platform lacked the intuitive navigation and emotional storytelling needed to engage users effectively. The website's structure made it difficult for customers to explore the menu, understand the benefits and place orders seamlessly.

Case Study

Foodkit

Other Projects

Explore our diverse portfolio of projects that showcase our expertise in delivering innovative solutions across various industries

Midocar

Upgrade Health

Retros

Let’s Build Your Competitive Advantage