<h2>what we’ve learned from experience:</h2><ul><li>WordPress: A reliable choice for teams that need a simple, familiar solution they can manage independently. It’s widely adopted, well-documented and offers a low barrier to entry, even for non-technical users. For content-heavy sites that don’t require deep technical customization, it remains one of the most accessible and supportable options. For marketing-heavy sites or brand platforms without deep technical requirements, WordPress is still one of the best options out there.</li><li>Headless CMS (e.g. Strapi, Contentful): Excellent when you want maximum flexibility, for example, when your content needs to be reused across mobile apps, external platforms or multiple websites. But that power comes with added complexity and clients should be ready to work with a more technical setup.</li><li>Fully custom CMS: Rare, but justified when your business has highly specific workflows, security constraints or integration logic that off-the-shelf systems can’t handle. We only build custom CMSs when there’s a real operational case behind them.</li></ul><p>At One Percenter, we don't prescribe, we co-decide. We ask the right questions early, look at what the client team really needs to manage and recommend a solution that won’t create future bottlenecks. CMS is not just a tech choice, it's a daily operational tool. And our job is to make sure it serves you long after launch. We emphasize clarity in administration, real costs and long-term viability.</p>

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Through sustainable practices and pro bono work, we support people, communities, and causes that matter, building with purpose, not just performance.

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Through sustainable practices and pro bono work, we support people, communities and causes that matter, building with purpose, not just performance.

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<h2>Introduction</h2><p>At One Percenter, we believe that in today’s digital world, success means more than just delivering a project on time. It means thinking strategically, communicating clearly and delivering real solutions that create value. That’s why we decided to start this blog: to share how we work, what we believe in and what we learn alongside our clients.</p><h2>Here's What we will write about</h2><ul><li>How we approach development, design and digital strategy in complex projects</li><li>How we build scalable, clean and high-performing platforms</li><li>How we collaborate openly and transparently with ambitious brands</li><li>Reflections on digital sustainability and responsible technology choices</li></ul><h2>What you won’t find</h2><ul><li>Generic advice or listicles with no real substance</li><li>Articles written only for SEO</li><li>Superficial approaches</li></ul><h2>Conclusion</h2><p>If you’re curious about how we work, or simply looking for a different kind of perspective on building digital products:&nbsp; Welcome! We hope you’ll find useful ideas and honest reflections that resonate with how you think and work.</p>

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Why we’re starting this blog

<h2>Introduction to UX/UI in E-Commerce</h2><p>UX (User Experience) and UI (User Interface) are two distinct yet interconnected disciplines within digital design. UX pertains to the overall experience a user has when interacting with a digital product or service, while UI focuses on the visual appearance and feel of the user interface. The history of UX and UI dates back to the 1970s with the development of the first graphical user interface operating systems and gained more traction in the 1990s with the advent of the first websites.</p><p>Today, UX and UI are essential disciplines in creating successful digital products, emphasizing ease of use, efficiency and user satisfaction. Here are four key reasons why UX/UI is crucial in the e-commerce market:</p><h2>1. Increases Conversions</h2><p>A well-designed user experience can lead to higher conversion rates, ultimately boosting sales.</p><p><strong>Enhancing Conversion Rates through UX/UI</strong><br>Conversion rate refers to the ratio between the total number of visitors and the number of actual buyers.</p><p><strong>Cognitive Load:</strong><br>Conversion can be improved by creating a seamless process with minimal cognitive load, the amount of mental effort or processing power required to complete a task or activity. In UX design, reducing cognitive load is vital as it can lead to increased user satisfaction, efficiency and overall performance. This can be achieved by simplifying tasks such as profile completion, providing clear and timely feedback and eliminating distracting elements.</p><p><strong>Simplify Checkout:</strong><br>Simplifying the checkout process is one of the most critical aspects of a pleasant e-commerce experience. A good UX/UI design can streamline this process by removing confusing or unclear elements and creating a smooth, intuitive purchasing flow with visually appealing elements where necessary.</p><p><strong>Don’t Make Me Think:</strong><br>Interestingly, one of the best practices in UX/UI is to design in a way that users don’t have to think too much. Studies show that user experience improves significantly when the journey follows familiar steps, visual cues, and button placements. This approach taps into the user’s pre-existing mental models, making the process intuitive and effortless.</p><p><strong>Personalized Products:</strong><br>Creating relevant and personalized content for users is a key aspect of good UX/UI that can lead to higher conversion rates. In e-commerce, this often involves displaying product recommendations based on a user’s browsing history or shopping cart contents, a practice rooted in thorough user research conducted by UX/UI teams.</p><h3>Case study: Bonobos</h3><p><img src="https://api.onepercenter.ch/uploads/blog_post_4_reasons_uxui_can_make_difference_e_commerce_bonobos_840da3ae88.png" alt="blog-post_4-reasons-uxui-can-make-difference-e-commerce_bonobos.png" srcset="https://api.onepercenter.ch/uploads/thumbnail_blog_post_4_reasons_uxui_can_make_difference_e_commerce_bonobos_840da3ae88.png 245w,https://api.onepercenter.ch/uploads/small_blog_post_4_reasons_uxui_can_make_difference_e_commerce_bonobos_840da3ae88.png 500w,https://api.onepercenter.ch/uploads/medium_blog_post_4_reasons_uxui_can_make_difference_e_commerce_bonobos_840da3ae88.png 750w," sizes="100vw" width="980" height="320"></p><h2>2. Reduces Cart Abandonment</h2><p>Cart abandonment is a costly issue for online retailers.</p><p><strong>Reasons for Cart Abandonment:</strong><br>Studies reveal several reasons why customers abandon their carts, such as:</p><ul><li>High shipping costs or unexpected fees&nbsp;discovered late in the process.</li><li>Complex or lengthy checkout processes&nbsp;without a clear visual guide.</li><li>Limited payment or delivery options.</li><li>Technical issues&nbsp;on the website, like non-functional elements or slow page loading.</li><li>Lack of product information&nbsp;at crucial decision-making points.</li></ul><p><strong>Reducing Cart Abandonment with UX/UI</strong><br>To mitigate cart abandonment, online store owners should focus on improving the user experience and streamlining the purchasing process. This could include:</p><ul><li>Simplifying the payment process&nbsp;and reducing the number of steps needed to complete a purchase.</li><li>Offering flexible payment and delivery options, such as free or same-day delivery.</li><li>Providing clear and detailed product information&nbsp;and customer reviews.</li><li>Implementing a retargeting system&nbsp;to encourage customers to return and complete their purchases.</li></ul><h3>case study: Overstock</h3><p><img src="https://api.onepercenter.ch/uploads/blog_post_4_reasons_uxui_can_make_difference_e_commerce_overstock_beb9847d77.png" alt="blog-post_4-reasons-uxui-can-make-difference-e-commerce_overstock.png" srcset="https://api.onepercenter.ch/uploads/thumbnail_blog_post_4_reasons_uxui_can_make_difference_e_commerce_overstock_beb9847d77.png 245w,https://api.onepercenter.ch/uploads/small_blog_post_4_reasons_uxui_can_make_difference_e_commerce_overstock_beb9847d77.png 500w,https://api.onepercenter.ch/uploads/medium_blog_post_4_reasons_uxui_can_make_difference_e_commerce_overstock_beb9847d77.png 750w," sizes="100vw" width="980" height="320"></p><h2>3. Improves Mobile Experience</h2><p>Given the increasing use of mobile devices for online shopping, a responsive and optimized UX/UI design for mobile is essential.</p><p><strong>The Importance of Mobile Optimization</strong><br>According to a Google report, 59% of mobile users prefer to shop on mobile-optimized websites that load quickly. Conversely, 43% of users will leave a slow-loading or poorly displayed mobile site. Another study found that 30% of mobile users abandon sites that are not optimized for their devices and 57% won’t recommend such sites to others.</p><p>Optimizing the mobile user experience is crucial for any online store aiming to increase sales and customer loyalty.</p><h3>case study: ASOS</h3><p><img src="https://api.onepercenter.ch/uploads/blog_post_4_reasons_uxui_can_make_difference_e_commerce_asos_2081c32de8.png" alt="blog-post_4-reasons-uxui-can-make-difference-e-commerce_asos.png" srcset="https://api.onepercenter.ch/uploads/thumbnail_blog_post_4_reasons_uxui_can_make_difference_e_commerce_asos_2081c32de8.png 245w,https://api.onepercenter.ch/uploads/small_blog_post_4_reasons_uxui_can_make_difference_e_commerce_asos_2081c32de8.png 500w,https://api.onepercenter.ch/uploads/medium_blog_post_4_reasons_uxui_can_make_difference_e_commerce_asos_2081c32de8.png 750w," sizes="100vw" width="980" height="320"></p><h2>4. Reduces Customer Support Costs</h2><p>An improved user experience can reduce the costs associated with customer support in several ways:</p><ul><li>Enhanced site search and navigation:&nbsp;If users can quickly find the products they need and navigate the site smoothly, it reduces the number of support queries. Improving site menus, adding search filters and optimizing the site structure can help users find what they’re looking for more easily.</li><li>Simple and intuitive design:&nbsp;A clear, user-friendly design leads to fewer issues and less need for customer support. Testing the site with real users can help identify navigation problems and improve the user interface.</li><li>Faster page load times:&nbsp;Quick-loading pages reduce user frustration, leading to fewer support requests related to page performance. This can be achieved by optimizing images, code, and using a fast, scalable hosting platform.</li></ul><h3>case study: a0.com</h3><p><img src="https://api.onepercenter.ch/uploads/blog_post_4_reasons_uxui_can_make_difference_e_commerce_ao_com_3697838ffc.png" alt="blog-post_4-reasons-uxui-can-make-difference-e-commerce_ao-com.png" srcset="https://api.onepercenter.ch/uploads/thumbnail_blog_post_4_reasons_uxui_can_make_difference_e_commerce_ao_com_3697838ffc.png 245w,https://api.onepercenter.ch/uploads/small_blog_post_4_reasons_uxui_can_make_difference_e_commerce_ao_com_3697838ffc.png 500w,https://api.onepercenter.ch/uploads/medium_blog_post_4_reasons_uxui_can_make_difference_e_commerce_ao_com_3697838ffc.png 750w," sizes="100vw" width="980" height="320"></p><h2>chatbots implementation</h2><p>AO.com, an online retailer of appliances and electronics, focused on enhancing user experience and reducing support costs. They introduced chatbots for customer assistance, streamlined the return process and improved the ordering process by providing clear information on delivery and tracking. These improvements reduced the number of customer inquiries and enhanced overall user satisfaction.</p><p>&nbsp;</p><h2>Conclusion</h2><p>In conclusion, investing in UX/UI design is crucial for any e-commerce business looking to enhance user satisfaction, increase conversions, reduce cart abandonment, improve mobile experiences, and lower customer support costs. As the digital landscape continues to evolve, prioritizing a seamless and intuitive user experience will be key to staying competitive in the market.</p>

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4 Reasons Why UX/UI Can Make a Difference in E-Commerce

<h2>A high-quality website means:</h2><ul><li>An architecture designed for growth, not just for launch</li><li>Clean, modular, maintainable code</li><li>Natural integration between content, functionality and business goals</li><li>Real performance (TTFB, UX metrics), not just artificial scores</li><li>Clear navigation, not unnecessary complexity</li></ul><h2>To build a high-quality website, you also need to:</h2><ul><li>Define clear objectives and user journeys from the start</li><li>Choose the right CMS and infrastructure for your current and future needs</li><li>Work closely with both designers and developers during planning</li><li>Test constantly, not just at the end, for usability, accessibility and speed</li><li>Focus on maintainability: the website should be easy to update and adapt over time</li></ul><p>At One Percenter, we build websites that not only look great but also perform flawlessly over time. We start with clear questions, prioritize digital sustainability and focus on scalable architecture tailored to the client’s real-world goals.</p>

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