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Let’s Build Your Competitive Advantage

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We partnered with MIDOCAR to design and build a modular digital platform that brings clarity to a complex automotive ecosystem.

Midocar

 is one of Romania’s leading automotive groups, representing Audi and Volkswagen. With decades of experience, MIDOCAR offers a full-service ecosystem  from new and used car sales to service appointments, HR recruitment and customer loyalty, all under a trusted brand known for innovation and quality.

We partnered with MIDOCAR to design and build a modular digital platform that brings clarity to a complex automotive ecosystem. From new car showcases and used car marketplace to service booking, job listings and a customer loyalty space, everything is now unified in a clean, responsive experience.

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We helped shape Foodkit’s mobile product experience to enhance browsing, ordering and user trust in a fast-moving food commerce space. 

Foodkit

From uncovering friction points in the ordering flow to refining subscription logic and personalization, the goal was clear: make healthy eating effortless, enjoyable and accessible backed by design that delivers clarity and trust.

FoodKit aimed to simplify healthy eating by delivering ready-to-eat meals across Romania. However, their digital platform lacked the intuitive navigation and emotional storytelling needed to engage users effectively. The website's structure made it difficult for customers to explore the menu, understand the benefits and place orders seamlessly.

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Retros Gallery curates and sells rare mid-century modern furniture, offering timeless pieces that blend history with design.  

Retros

 is an established vintage furniture vendor, specializing in timeless Mid-Century Modern pieces. Since 2008, Retros has become a trusted destination for collectors and design lovers looking for authentic, rare and valuable furniture, lighting and decorative objects.

Retros Gallery curates and sells rare mid-century modern furniture, offering timeless pieces that blend history with design.  Each piece is selected for its unique character and craftsmanship, appealing to discerning collectors and design enthusiasts alike.

 merging data from multiple health apps.



Data Privacy: With health data being ultra-sensitive, ensuring 

Objective

Co-Founder, Upgrade.Health

Mihai Pisla

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The design work on Upgrade.Health exceeded expectations; it is modern, intuitive and deeply aligned with our brand. The One Percenter team translated our ideas into a clean, user-friendly experience that our users love.

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Research/Discovery Activities:

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User Research

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Hypotheses, Goals & Research

We evaluated 10 health apps and dug deep into 3. Most offered raw data, but little interpretation. AI features were often surface-level and users distrusted advice without transparency.

 People don’t just want to track, they want to understand. Upgrade Health bridges that gap with clear, personalized guidance powered by explainable AI.

 Actionable insights, not just numbers. Trust, not confusion.

Competitive Analysis

Head of Design, One Percenter

Cristian Georgescu

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 to each user without demanding too much of their time or attention. 

 helpful, but not intrusive. At the same time, we had to 

 and help people realize that their own data, when used right, could be a powerful tool to take meaningful steps toward 

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Modular, Scalable and Privacy-Aware

We built a high-performance health tracking app for iOS, Android and Huawei using native technologies. It integrates 20+ health data sources and combines biometric and user-reported inputs to generate personalized, predictive wellbeing insights.

Native mobile app with AI-powered wellbeing predictions

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Arhitecture

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Core Flow Breakdown

We built the architecture of Upgrade Health to support users through different states: passive tracking, active engagement and moments of reflection. The flow prioritizes simplicity, clarity and context, no screens exist without purpose.

Architecture: Flow That Feels Effortless

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Upgrade Health is platform that offers personalized health and wellness recommendations based on an individual's unique genetic makeup and lifestyle factors that are provided by data of wearables. 

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Upgrade Health

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 is a platform that offers personalized health and wellness recommendations based on an individual's unique genetic makeup and lifestyle factors that are provided by data of wearables. 

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Every project is built for excellence, refined, optimized and scalable. From UX and branding to high-performance development, we turn vision into reality.

Case Study

Upgrade Health

Other Projects

Explore our diverse portfolio of projects that showcase our expertise in delivering innovative solutions across various industries

Midocar

Foodkit

Retros

Let’s Build Your Competitive Advantage