Competitor evaluation

The primary goal of our competitive analysis is to evaluate and understand the current landscape of health data aggregation apps and platforms that offer AI-driven insights.

February 2021•
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Cristian Georgescu
Cristian Georgescu

Objective

Given that we are introducing a new MVP in the market, it is imperative to comprehend both the strengths and weaknesses of potential competitors to ensure our offering is both unique and value-driven.

Hypotheses, goals & research questions

Hypotheses

Existing Market Presence: Most health data aggregation apps in the market might lack deeply integrated AI-driven personalized health insights, providing an opportunity for differentiation.

User Trust: Apps that transparently explain their AI algorithms and data sources might have higher trust and user retention rates.

Integration Breadth: A significant portion of competitive apps might not offer extensive third-party integration options, making it challenging for users who use multiple health-tracking platforms.

Data Security: Data privacy and security might be a primary concern among users and apps which demonstrate robust security protocols will have a competitive edge.

Goals

Feature Understanding: Identify the most common features across competitors and any innovative features that stand out.

UX Assessment: Understand the user journey and experience across different platforms, focusing on ease of use and clarity.

AI Insights Depth: Assess the quality and depth of AI-driven insights among competitors.

Integration Capabilities: Gauge the number and variety of third-party integrations competitors offer.

Research questions

Feature Set: What are the standard features present in most apps? Are there any unique features that set an app apart from the rest? How do competitors handle data aggregation?

User Experience: How intuitive is the onboarding process across different apps? Are AI-driven insights presented in an easily digestible manner? How do users navigate between different sections of the apps?

AI Capabilities: How do competitors explain or introduce their AI capabilities? What kind of health insights or predictions are commonly provided? Are there clear citations or sources for the AI recommendations?

Integration: Which health apps or platforms are most commonly integrated across competitors? How seamless is the integration process?

Value Proposition: What are the primary selling points or value propositions emphasized by competitors in their marketing? How do competitors position themselves concerning AI-driven insights?

Upgrade health

  • URL: https://upgradehealth.com.
  • Tagline: "Trailblazing the motivation model in the web3 era".
  • Description: Upgrade Health is a personalized health and wellness platform that uses AI to provide users with tailored recommendations and insights to improve their physical and mental health.

Gyroscope

  • URL: https://gyrosco.pe.
  • Tagline: "Better living with AI".
  • Description: Gyroscope is a health and fitness app that uses AI to track and analyze users' habits and provide personalized recommendations for improvement.

Exist

  • URL: https://exist.io.
  • Tagline: "Understand Your Behaviour".
  • Description: Exist is a personalized health and wellness platform that uses AI to track and analyze users' habits and provide insights into their behavior.

Metriport

  • URL: https://www.metriport.com.
  • Tagline: "Accelerating Healthcare Innovation".
  • Description: Metriport is a healthcare technology company that provides a platform for tracking and managing health data, as well as AI-powered insights and recommendations for healthcare professionals.

Competitor analysis

Features

  • Upgrade Health :
    Personalized health and wellness recommendations, AI-powered insights, habit tracking, mental health resources.
  • Gyroscope :
    Health and fitness tracking, AI-powered recommendations, habit analysis, community support.
  • Exist :
    Personalized health and wellness insights, AI-powered behavior tracking, habit analysis, integration with wearable devices.
  • Metriport :
    Health data tracking and management, AI-powered insights and recommendations, telemedicine platform, integration with electronic health records.

Target audience

  • Upgrade Health: Health-conscious individuals seeking personalized wellness recommendations.
  • Gyroscope: Fitness enthusiasts and health-conscious individuals seeking AI-powered insights and recommendations.
  • Exist: Individuals seeking personalized insights and recommendations for improving their mental and physical health.
  • Metriport: Healthcare professionals and organizations seeking to improve patient outcomes and streamline healthcare operations.

Price

  • Upgrade Health: free for the moment, with discounts for longer commitments.
  • Gyroscope: $29.99/month for a pro plan, 149 for a coach.
  • Exist: $6.99/month for a basic plan, with a 30 days trial free.
  • Metriport: Pricing varies based on the specific services and features required.

Marketing strategy

  • Upgrade Health: Social media marketing, influencer partnerships, content marketing, email marketing.
  • Gyroscope: Social media marketing, influencer partnerships, content marketing, paid advertising.
  • Exist: Social media marketing, content marketing, email marketing, partnerships with health and wellness providers.
  • Metriport: Content marketing, thought leadership, paid advertising, partnerships with healthcare organizations.

Strengths and weaknesses

  • Upgrade Health: Strong focus on personalized recommendations, user-friendly interface, comprehensive wellness resources. Weaknesses: Limited integration with wearable devices, no telemedicine platform.
  • Gyroscope: Strong focus on AI-powered insights, robust community support, integration with wearable devices. Weaknesses: Limited personalized recommendations, no mental health resources.
  • Exist: Strong focus on personalized insights, integration with wearable devices, partnerships with health and wellness providers. Weaknesses: Limited AI-powered recommendations, no telemedicine platform.
  • Metriport: Strong focus on healthcare innovation, comprehensive health data management, telemedicine platform. Weaknesses: Limited personalized recommendations, no wellness resources.

Recommendations

Recommendations for usp’s

  1. Comprehensive Wellness Resources : One of the distinct advantages that Upgrade Health has over its competitors is its strong emphasis on comprehensive wellness resources, especially in the realm of mental health.
  2. Designers' Approach : It would be essential for the design team to highlight and showcase this feature prominently within the platform. This could be achieved by creating dedicated sections for mental health resources, perhaps with interactive content such as videos, quizzes and self-assessment tools. By integrating aesthetically pleasing visuals and infographics, users can better comprehend the importance of mental wellness and be more inclined to utilize these resources.
  3. User-Friendly Interface with Personalized Recommendations : Upgrade Health's focus on personalization sets it apart, providing specific health and wellness recommendations tailored to individual users.
  4. Designers' Approach : Personalization can be enhanced by incorporating dynamic user profiles that evolve over time based on user inputs and behaviors. The interface should also be intuitive, with recommendations being presented in a clear and actionable manner. For instance, integrating a dashboard that displays tailored daily actions, goals, or challenges could engage users and encourage them to make health-conscious decisions daily.
  5. Holistic Approach to Health : While competitors like Gyroscope lean more towards fitness and Metriport is more professionally inclined, Upgrade Health offers a balanced blend of both physical and mental health resources, making it suitable for a wider demographic of health-conscious individuals.
  6. Designers' Approach : The platform should reflect this holistic approach by equally emphasizing both physical and mental health facets. This can be achieved by creating two main sections or tabs—one for physical health and another for mental well-being. Each section could have interactive tools, educational content and AI-driven recommendations to ensure that users receive a well-rounded understanding of their health.